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The market size of China's health food industry is increasing year by year, and taste is the main point of consumer concern.
time：2023-08-08
Probiotic protein powder, protein shakes, probiotic nuts... In recent years, many new consumer brands have introduced protein food, probiotic new snacks. With the increasing attention of young people to health year by year, China's health food industry is growing at an unprecedented rate. In the choice of healthy food, whether it is delicious or not has become an important factor to impress consumers.
According to relevant statistics, in 2015, the market size of China's health food reached 650 billion yuan, and in 2020, the market size exceeded 800 billion yuan. It is estimated that the market size of China's health food will be 1140.8 billion yuan in 2025. With the intensification of market competition, the market scale of China's health food industry is increasing year by year, and it is becoming the world's largest health food consumer market. Image source: Visual China
Health, health needs to stimulate the emergence of healthy food
In 2016, the State Council reviewed and approved the "Healthy China 2030" Planning Outline, which focuses on improving people's health, integrates health into all policies, guarantees people's health in an all-round and full-cycle manner, greatly improves health, and significantly improves health equity.
The 2017 National Nutrition Plan (2017-2030) and the 2018 Opinions on Promoting the Development of "Internet Health Care" have laid the foundation for the development of the health food industry.
At present, under the background of new consumption upgrading, China's food industry has changed from basic "guaranteed supply" to "nutrition and health", and the food industry has entered a deep transition period oriented by "nutrition and health.
With the continuous development of the economy, the optimization of the diet structure and the increase in the per capita disposable income of residents, from "full", "eat well" to "eat healthy", people's consumption of food has changed qualitatively, and more and more Consumers must not only pursue balanced nutrition, but also healthy health.
At present, young people's strong demand for health, health preservation and beauty has stimulated the emergence of healthy food, and healthy snacks featuring zero-calorie, low-sugar and sugar-free snacks have become hot rapidly.
The increase in the proportion of consumer demand for nutritious and healthy food is also driving the rapid growth of the entire health consumer market. It is estimated that the size of my country's health food market will be 1140.8 billion billion yuan in 2025.
Part of the health food brand market outstanding performance
In recent years, food brands with healthy attributes have shown a strong ability to absorb money. Well-known investment institutions have laid out their plans one after another, and have derived a number of sub-tracks such as light food substitute, functional food, Chinese nourishing, oral beauty, healthy snacks, healthy catering, etc.
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Golden Mill Food Co., Ltd.
Service Hotline:400 800 5232
Overseas Business Department:15902027938
Contact E-mail:JMFSP@jinmofangfood.com
Unit Address: No.2, Health Avenue South Road, Liuyang Economic and Technological Development Zone, Changsha City, Hunan Province
